Growing Demand for Low-Calorie Food to Drive the Global Low-Calorie Food Market

Low-Calorie Food Market
Low-Calorie Food Market

The global Low-Calorie Food Market is estimated to be valued at US$ 11.3 billion in 2021 and is expected to reach US$ (incorporate given market value for 2022) billion in 2022, exhibiting a CAGR of 6.1% over the forecast period (2022-2030), as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The Low-Calorie Food Market refers to a range of food products that are specifically formulated to have lower calorie content compared to regular food and beverages. These products have gained significant popularity worldwide due to their associated health benefits. Low-calorie foods help in weight management, control blood sugar levels, and reduce the risk of developing chronic diseases such as diabetes and cardiovascular ailments. The increasing prevalence of obesity and rising health consciousness among consumers are driving the demand for low-calorie food products. Furthermore, advancements in food processing technologies and growing product innovations by key market players are expected to further propel market growth.

Market Key Trends:

One key trend observed in the Low-Calorie Food Market is the growing preference for natural and organic low-calorie food products. Consumers are increasingly becoming more health-conscious and are actively seeking products with minimal artificial additives or preservatives. As a result, there is a rising demand for low-calorie food products that are made from natural ingredients and are free from artificial sweeteners, flavors, and colors. This trend is driven by the perception that natural and organic products have higher nutritional value and are better for overall health. Key players in the market are investing in research and development activities to launch new natural and organic low-calorie food products to cater to this growing demand.

Segment Analysis:

The low-calorie food market can be segmented based on product type, distribution channel, and region. In terms of product type, beverages dominate the market, holding the largest share. This is primarily due to the increasing consumer preference for healthier drink alternatives, such as low-calorie drinks and natural fruit juices. The demand for low-calorie beverages is also driven by the rising awareness about the negative health effects of sugary drinks and the need to maintain a healthy lifestyle.

Another segment that is witnessing significant growth is low-calorie snacks. With an increasing number of health-conscious consumers, there is a growing demand for snacks that are low in calories but high in nutritional value. Low-calorie snacks, such as granola bars, baked chips, and protein bars, provide a convenient and guilt-free snacking option for individuals who are looking to control their calorie intake.

Key Takeaways:

The global Low-Calorie Food Market Share is expected to witness high growth, exhibiting a CAGR of 6.1% over the forecast period (2022-2030). This growth can be attributed to several factors. Firstly, there is a growing trend of health-consciousness among consumers, leading to an increased demand for low-calorie food options. Individuals are becoming more aware of the health risks associated with high-calorie diets, leading them to opt for healthier alternatives.

Regionally, North America is expected to be the fastest-growing and dominating region in the low-calorie food market. This can be attributed to the high prevalence of obesity and lifestyle-related diseases in the region, coupled with increasing consumer awareness about the importance of maintaining a healthy diet. Additionally, the presence of key players and the availability of a wide range of low-calorie food options contribute to the market's growth in this region.

Key players operating in the low-calorie food market include PepsiCo, Inc., Nestle SA, The Coca-Cola Company, Groupe Danone, Abbott Laboratories, Bernard Food Industries, Inc, Zydus Wellness Ltd., Dr. Pepper Snapple Group Inc., McNeil Nutritionals LLC, Cargill, Incorporated, and Ajinomoto Co., Inc. These players dominate the market due to their strong brand presence, extensive distribution networks, and continuous product innovation. They are constantly striving to introduce new low-calorie food options to cater to the evolving consumer preferences and maintain a competitive edge in the market. 

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