Global Podcasting Market was Valued at US$ 14,446.5 Million in 2019 and is Expected to Grow at a CAGR of 24.3% From 2020 to 2027

Podcasting
Podcasting

A podcast is an episodic collection of digital audio files that a user can listen to on their own devices or download to their computers. Various streaming and podcasting application services offer a sophisticated way to manage one's personal consumption queue. Apple Podcasts, Google Podcasts, Spotify, TuneIn Radio, Stitcher, and other popular podcasting platforms are just a few examples. Aside from entertainment, popular brands use podcasting to communicate with a captive audience. Companies and brands can tell their stories from anywhere using podcasting, which helps them establish their authority in the industry.

During the forecast period, the global Podcasting Market is expected to grow due to the increasing proliferation of smartphones and low-cost internet. Smartphone adoption has risen dramatically in recent years in both developed and emerging economies. Smartphone penetration in rural India increased from 9% in 2015 to 25% in 2018, according to a report released by the Indian Cellular and Electronics Association and KPMG. 

By 2022, India is expected to have around 820 million smartphone users, according to the same source. Furthermore, internet penetration has increased. According to the 2018 Ericsson Mobility Report, there were approximately 7.9 million mobile broadband subscriptions worldwide. As a result, audiobooks and podcasts are now available to a large number of people. As a result, these factors are expected to propel the global market for podcasting forward over the forecast period.

Over the forecast period, the Global Podcasting Market is Expected To Grow due to an increase in the number of podcasts created each year. Because of technological advancements, the number of podcasts produced has increased significantly over time. According to Edison Research's Infinite Dial report, over 700,000 podcasts and 29 million podcast episodes were created in 2019, a 27 percent increase from 2018. 

According to a February 2018 article by Variety, Apple Podcasts has over 500,000 active podcasts with content in over 100 languages. Large corporations have begun to focus on podcasts, making significant investments for a variety of reasons. As a result, over the forecast period, these factors are expected to propel the global Podcasting Market forward.

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