Breastfeeding Supplies Market Size, Status, Top Emerging Trends, Growth and Opportunities

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Breastfeeding Supplies


As the global women's employment rate rises, so does the demand for breastfeeding supplies. Moreover, an increase in government and market player awareness campaigns about the availability of breastfeeding accessories is expected to propel market growth during the forecast period.

The rise in the number of working women has prompted support from a number of governments and healthcare organisations around the world. Breastfeeding Supplies Market rates have been observed to have decreased as a result of the availability of various breastmilk substitutes. As a result, organisations such as the World Health Organization (WHO) are promoting the use of breast pumps and establishing workplace/public breastfeeding rooms to emphasise the importance of breastfeeding. Furthermore, during COVID-19, the WHO has issued guidelines for the proper and safe use of breastfeeding supplies.

The demand for breastfeeding supplies is expected to rise as the number of working women rises, fueling the global Breastfeeding Supplies Market Growth in the near future. Another factor driving market growth is new mothers' willingness to provide full nutrition to their children after a shorter maternity period. Manufacturers introduced new products for breastfeeding moms, such as breast milk supply and breastfeeding support, to help them and their growing families. Medela LLC, for example, launched the new research-based PersonalFit Flex breast shields in January 2019 to help mothers pump over 11 percent more breast milk faster.

The increased use of breastfeeding supplies has been linked to an increase in the number of multiple births. According to the Centers for Disease Control and Prevention (CDC), there were 133,155 twin births and 4,123 triplet births in the United States in 2015. Several manufacturers of breastfeeding supplies are expanding their global reach. In the global Breastfeeding Supplies Market, North America is the market leader. Increased female employment, increased healthcare expenditure, and increased patient awareness are driving the market in the United States. Furthermore, the region's market growth will be aided by the presence of well-established healthcare infrastructure.

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