Global Mobile Ticketing Market was Worth US$ 1,234.6 Million in 2019 and is Predicted to Increase at a CAGR of 20.5% Over the Forecast Period
Smartphones play an important role as an interactive technological intermediary in all of our daily activities. Mobile ticketing apps improve the likelihood of consumers spending money on mobile ticketing apps for a variety of reasons, including buying movie tickets, bus tickets, and airplane tickets, among others, resulting in increased potential sales of mobile ticketing apps. Users can purchase tickets for single or multiple fares using their mobile devices. These reasons have contributed to the rapid growth of the global Mobile Ticketing Market in recent years, and this trend is expected to continue in the next five years.
Overview of the Market
Customers can book, pay for, validate, or get tickets using their mobile phones or other mobile handsets instead of a real ticket in a process known as mobile ticketing. A unique ticket verification code can be found on a mobile ticket (QR code). To improve ease and accessibility, many event organizers choose to sell tickets through smartphones. As a result, these factors are likely to boost the worldwide Mobile Ticketing Market Growth over the forecast period. By providing a sophisticated manner of acquiring tickets, mobile ticketing can cut the production and distribution costs associated with traditional paper-based ticketing channels while also improving consumer convenience. Mobile tickets can be purchased online, via text messaging, or over the phone via voice call, WAP page, or a secure mobile application. Purchases that are made on a regular basis, such as daily rail tickets, can be made using a mobile device.
Increasing end-user use of smartphones is predicted to propel the worldwide Mobile Ticketing Market forward during the forecast period. Smartphone adoption has increased globally as internet penetration has expanded. Furthermore, the availability of several smartphone manufacturers around the world has drastically reduced smartphone prices in recent years. As a result, customers are switching from traditional feature phones to smartphones. The ability to install and run mobile ticketing programs on smartphones has improved the ticket purchasing experience. Around 78 percent of adults in the United Kingdom own a smartphone, according to the 2018 UK Digital Market Overview report.
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